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100 Words a Day

I was once listening to a TED video where the speaker mentioned that the average person’s brain takes in as much data in a day as our ancestors used to over a lifetime. It got me thinking about all of … Continue reading

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Movement Marketing – A case study on the use of social media

How can brands make sense of social media? This article originally appeared in “Vikalpa: The Journal for Decision Makers”, a quarterly publication of the Indian Institute of Management, Ahmedabad, India. The original can be accessed in this PDF (Page 105). In February … Continue reading

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